Famous Personalities Endorsing Kullu Handloom Products


Kullu, a picturesque valley nestled in the Indian state of Himachal Pradesh, is renowned for its exquisite handloom products. The region is known for its rich heritage of weaving, with skilled artisans creating beautiful textiles using traditional techniques. Over the years, Kullu handloom products have gained popularity not only among locals but also among tourists and celebrities alike.

Celebrities and Kullu Handloom

It’s no secret that celebrities have a significant influence on fashion trends and consumer choices. When it comes to endorsing handloom products, Kullu has attracted the attention of several famous personalities who appreciate the craftsmanship and uniqueness of these textiles.

1. Kangana Ranaut

Kangana Ranaut, a renowned Bollywood actress known for her impeccable fashion sense, has been spotted numerous times donning Kullu handloom products. From elegant shawls to stylish jackets, Kangana’s love for Kullu textiles is evident. Her endorsement has undoubtedly brought Kullu handloom products into the limelight, encouraging people to explore and appreciate the beauty of these traditional weaves.

2. Virat Kohli and Anushka Sharma

The power couple of Indian cricket, Virat Kohli and Anushka Sharma, have also shown their support for Kullu handloom products. Whether it’s attending events or casual outings, they have been seen flaunting Kullu shawls and stoles. Their endorsement not only adds a touch of glamour to the handloom industry but also promotes the use of sustainable and locally made textiles.

3. Shilpa Shetty Kundra

Shilpa Shetty Kundra, a well-known Bollywood actress and fitness enthusiast, has been an advocate for sustainable fashion. She has been spotted wearing Kullu handloom products on various occasions. Shilpa’s endorsement highlights the versatility of Kullu textiles, as they can be effortlessly incorporated into both traditional and contemporary outfits.

4. Rahul Bose

Rahul Bose, an actor, director, and social activist, is known for his support of various causes. He has been seen wearing Kullu handloom products, showcasing his appreciation for the artistry and craftsmanship behind these textiles. Rahul’s endorsement not only promotes the cultural heritage of Kullu but also emphasizes the importance of supporting local artisans.

The Impact of Celebrity Endorsements

Celebrity endorsements play a crucial role in creating awareness and generating interest in specific products or brands. When famous personalities endorse Kullu handloom products, it not only increases their visibility but also encourages people to explore and embrace these textiles.

Such endorsements help in preserving the traditional weaving techniques and sustaining the livelihoods of the skilled artisans in Kullu. Additionally, it promotes the use of eco-friendly and sustainable fashion choices, as Kullu handloom products are made using natural fibers and dyes.


The endorsement of Kullu handloom products by famous personalities has undoubtedly contributed to their growing popularity. From Kangana Ranaut to Virat Kohli and Anushka Sharma, these celebrities have showcased their love for Kullu textiles, making them a fashion statement.

By endorsing Kullu handloom products, these celebrities have not only added glamour to the industry but also supported the local artisans and their traditional weaving techniques. So, the next time you’re looking for a unique and sustainable fashion choice, consider exploring the beautiful handloom products from Kullu.

Embracing Modernity: The Evolution of Kullu Handloom Products
How Kullu Handloom Products Contribute to Sustainable Fashion Practices
Close My Cart
Close Wishlist
Close Recently Viewed